Killer mini-car sales of the same town to sell cars in the city

 Thousands of sales companies, thousands of shop projects, 498 projects
sea tactics + shop + absolute sea tactics to sell low-cost micro-car
the same as the township to sell cars in the city: BYD killer made magic formula
pumping : BYD saved some new car is L3, is the amount of F3 to go with the chassis of the vehicle, a temporary network planning in the A2, but if there is a system which is facing an emergency, you can use reserve rescue vehicle car market.
pumping words: at home , due to the low cost of people, this human sea tactics, shop the sales practices of the sea tactical marketing company BYD has led to nearly 2,000 people, become the largest auto sales company, is still hiring. Wang said: engineers, this is my capital 2 to 3 times. If the 20 stores under the program averages 800 per year, Shenzhen will have sales of 16,000 units, Shenzhen annual sales of automotive 200,000, of which more than 10 million cars, low market share in the 1 / 4 , 16000 will account for half of this large market.
pumping words: BYD is expected within the next year, F3 normal configuration version of the official price pulled 49,800, the legendary 1.3L engine equipped with BYD473QA the 2010 model will drop even lower F3.
BYD high-speed development is becoming a huge black hole devouring.
a mysterious aspects of this black hole is not opaque mm journalists to enter the vehicle base of the plant in Shenzhen BYD; addition to providing samples to the Shenzhen Municipal Government, the mysterious car also seems that no one can buy F3DM already on the market dual-mode electric vehicle; as no one can BYD month to check their own statistics the number of million units sold; and no one can know the exact BYD battery technology breakthrough process hh
the other hand, from 100,000 vehicles a year after r40 r20 million to double the black hole than Yadi is becoming a market share of competitors swallowed the terrible object. The following is the author of the mystery of the killer for BYD's analysis. Although this is the objective and professional manner in the market for decryption, but can not get the official BYD The exact information support, so if data access, please be professional to understand the relevant aspects of the generosity and gas.
main models, the Chevrolet located in the F3 G3 listed above, A3 network along started. Although the official explanation BYD only A3 G3 will match the new sales and service network, Yadi targets automotive channel construction began unofficially , customer service center 8 parts distribution and technical support provided.
Today, BYD A3 network is completed after the necessary protection for the shop and car production capacity is currently limited due to inadequate supply source of cars, so in prior to listing BYD G3 delayed acceptance of the way with slow, delaying the process of a number of shops in the shop (new open The A 3 network is not successful acceptance of hundreds of stores), but the dealer's investment and operating costs are being incurred, so there is no acceptance of A 3 dealer network, is by selling some of F3R had no acceptance of the dealers to maintain daily operating costs .
high-speed expansion of stores, network abundance, because the number of single-store needs to support Biyadiming year after 800,000 sales target.
Until last year, BYD network development fast enough to find many qualified dealers, so BYD sales network development company web development by the men moved to the lowest level, the number of hundreds of regional managers, each regional manager has the right to recommend new store expansion. This year, as car sales blowout Many do not do the car had external capital and investors to enter the industry, the rapid expansion of stores BYD advancing rapidly. As the regional manager has the right to recommend new store expansion, the full mobilization of their new brother and new entrants to join buddy system The store's final approval of the right to decide on the sale of ice, general manager and several deputy in Summer, by their entire system for vehicles according to the situation and to determine the layout of the density.
dealer cost of entry is very low, BYD store not large, as long as the initial registered capital of 200 million to alleged finalists. It is understood that distributors pay a deposit 100 million to build stores, into the parts, materials, about 100 million, but with cars into a total of about to 1000 million to roll up. according to the dealer's profit BYD 1,500 yuan / set calculations (calculated according to dealers manufacturers, each car can earn 7,000 yuan), then the dealer profits under the bike probably 2 years back before This, now estimated to be towed back to the 2 and a half years.
in Shenzhen, 12 Toyota dealers, Honda dealers 8, BYD 20 dealers this year, even after next year, could double, other brands 2 to 3 times. If the 20 stores under the program averages 800 per year, Shenzhen will have sales of 16,000 units, Shenzhen annual sales of automotive 200,000, of which more than 10 million cars, low market share in the 1 / 4 16000 big this market will account for half of the country.
open up new stores, so that the profits have been significantly reduced many old shop, so when BYD training of regional managers have a saying: quickly, make more money bargain. As for the 5 million price range of cars, consumer prices are extremely sensitive to small fluctuations, a price that dealers sell faster than many other dealers. so long as the real pressure of car to the dealer, Dealers selling sales, . said a dealer in Dongguan last year, more than 2,000 cars sold, profits increase by the end of subsidies to make a lot, BYD to use such a .
However, this element, the second year earned 600 million yuan, the third year as dealers saw the rapid development of BYD, no confidence and then continued to roll into, put less cars will hit other parts of an investment funds, while after-sales service for space limitations can only be outsourced to other businesses do, so little money this year, also lost because they do not make money to expand the initiative. So, BYD began to release the new catfish (new store) come. This resulted in high-speed wide When opening new stores, based on the layout is difficult to detail the regional distribution of protection by (or deliberately not clear protection), while prices are also difficult to coordinate a unified regional (or deliberately not co-ordination) in order to provoke competition. according to a back Later, Inner Mongolia decided not Nabiyadi largest distributor of the brand's senior executives, said: We analyzed, BYD rebates higher than the other manufacturers: for example, to complete year-end sales plans are generally manufacturers may give 5%, BYD could have 15%, however, Di dealer, you can only pray that China's auto sales over the previous year is always 30% -50% increase in it, with him each year by the acceleration run. A1 net sales of F3, F6, F3DM, F6DM, F8, M6, S6, and other models; A2 net sales of F0, F3R, F8, L3, M6, Y6, and other models; A3 net sales F3R, F8, G3, G6, M6 , T6 and other models. BYD sales, general manager of sales at the helm of the summer ice-governance is the BYD Group, former financial executives and cool, clear, very detailed account operator. To prevent so many of the shops facing the system are not making money crisis, BYD's plan is a system to ensure that a variety of model cars have become the main money, such as the F3 to make money on the network can support A1, F0 to make money on the network can support the A2, A3 G3 network to rely on to support.
BYD also saved some a new car is L3, is the amount of F3 to go with the chassis of the vehicle, a temporary network planning in the A2, but if there any signs of a system crash, you can use this car to rescue field. According to the statement of summer ice rule, BYD next year is not less than 3 new products, delivery, dealer had three years to make every day the same as drinking honey.
perhaps because abundance of the network, BYD has been less need for CEOs interview, do not need a lot of public relations articles, they rely on the power system, intensive close watch on the regional managers and low prices, you can make sales to rise. In the S8 folding hard top sports car listed, Wang rule even in summer ice no appearance, only the sales vice president in a hotel journalists are invited to a meal to complete release.
BYD taken this year, some new practices, in thousands of stores at the same time, made one thousand reported strategy. When the car dealer mentioned, 500 yuan subsidy for each car; after car dealers can be reported for each 500 yuan / station promotional costs. to 20 stores in Shenzhen, a store 600 cars / year to mention cars volume, there is 12 million yuan in advertising costs, would be enough to Shenzhen, covering several major newspapers out to achieve maximum sound newspaper. Now, BYD each network in southern China have adopted a half-way with what to do three half-formed intensive advertising campaign.
The total, which includes three network vice president in charge of 3 (A 1, respectively, pipe network, A 2 and A 3 Network network); a vice president now control 200 stores, 400 stores in the future management; vice president following the regional director, a deputy may be parallel to the tube more than a dozen, dozens of Regional Director.
different from other brands, last year, BYD cut a dozen traditional large area, the area is now a large range of non-traditional zoning equal sign, the regional director is not 4 store just a regional manager, regional manager only required to store lock nailed 4. 4S stores in other standards through the company intranet to report sales of electronic statements, when is the regional manager of BYD shop STARE simple way to control it. They are mainly only two things a day to the store and several cars to press car. Their incentives to dealers for every press of a car 50, sold 50 million, a person earn in a month about 7 1000-8 thousand (depending on the different areas are different). as interest, each division and thin, so the actual sales of each dealer are withheld, but.
in the country, the people The cost is very low, so that human sea tactics, shop the sales practices led to the sea tactical marketing company BYD more than 1,000 people become the country's largest automobile sales company, and is still hiring. Wang said: there are 1 million more than engineers, more than 10 million workers. in the future the number of engineers to reach 3 million or more, the number of workers to reach 30 million to 40 million. I said, we want to achieve by 2025 the world's largest passenger car production and marketing enterprises, many people do not believe it. but my heart is the bottom. I what? by .30 million people is the labor force and a huge team of engineers, this is my capital. sea tactics, tactics Sea BYD store development, and manufacturing enterprise management strategy in a replica of sales system.
the incentive mechanism, according to insiders, Wang proposed a few years ago, where annual sales under Division 30 billion in business will be independent, separate listing. At present, BYD three part of the business, including the traditional battery business, automotive business and the mobile phone business has previously been a successful spin-off, the battery business and the mobile phone business by a listed company into two listed companies, and now the rest of the automotive sector ripe peaches, to the listing requirements. This is a vehicle that contains R & D center in Shenzhen manufacturing base, manufacturing base in Xi'an, the Shanghai R & D base, Beijing mold center package and other assets, including the increase for three consecutive years of sales data in beautiful, including the themes and vision of electric cars, including the effect of Buffett's confidence in the protection of a large asset package.
the end of August this year, BYD's semi-annual report shows revenue 16.132 billion yuan in the first half, up 30%, net profit of 1.178 billion yuan, an increase of 98%. in which the turnover of automotive business increased 133% year on year to 8.877 billion yuan, accounting for the proportion of total income shares of BYD 32% by the end of last year rose to 55%, becoming the first major business BYD.
BYD Auto business last year, gross profit of about 504 million, compared to 257 million in 2007, nearly doubled. This year July, BYD announced intends to apply for A shares listed on the Shenzhen Stock Exchange, is expected to not more than 1 million shares issued A shares, fund-raising will be used for the development of lithium batteries, cars, electric vehicles, automotive parts and components (including electronic components parts and equipment) and automotive parts molding. Since 2002, shares of BYD (1211.HK) and the spin-off mobile phone business in 2007, BYD Electronic (0285.HK) listed in Hong Kong have already created within the company including sales, general manager of a group of summer ice and other key governance, including multi-millionaire, so the car business, a separately listed company employees tangible hope and an effective incentive.
According to one dealer said
Jiangsu: BYD is expected within the next year, to 49,800, and the legend (it is difficult to verify) equipped with 1.3L engine type BYD473QA the 2010 F3 will fall even lower.
now, F3 practical guide price 59 800 official dealers who have reduced the market 49,800 yuan (now recovered), but this is a loss of dealer sales price. 49,800 yuan next year, if the official guide price, BYD distributor promotions within the expected minimum price will be reduced to 46,800 yuan.
Meanwhile, on the 3 network BYD ready to sell modified cars G3 (already on the directory, will put a variety of electronic configuration, a higher position), the dislocation to complementarity with the F3, to action, The L3) are the same chassis, these models take the monthly sales volume of over million units if all that is bound to significantly drive down component prices. Meanwhile, there are dozens of BYD Auto cell division, to the greatest possible self-supporting. according to previous information from the manufacturer, BYD Auto industry groups include mm Third Division: automotive interior parts, plastic mold; XI Division: vehicle manufacturers; Twelfth Division: Body mold; Thirteenth Division: containing the whole, body, chassis, accessories, electrical, trial, etc. Research Institute; Fourteenth Division: electric cars, motors, power supply, magnesium alloy technology; Fifteenth Division : automotive, drive development, and manufacturing; XVI Division: structural components and chassis, non-standard design; Seventeenth Division: engine development, design, production; car sales companies: branding, marketing, sales regions, planning public relations; Automobile Standards Office: standardization management; Intellectual Property and Patent Information Office: patent research; automobiles and auto parts testing centers: detection; automotive quality system to do: improve the quality management system; Department of supplier development: the establishment of supplier system; auto industry Office: Planning, industrial systems, cooperation and project evaluation.
base in Longgang, Shenzhen-based BYD Pingshan have power plants and 56 production plants, more than two years ago, the direction of F3 car car rearview mirror LCD, LED from dashboard light, CD player, are BYD their production, processing, engine injection system is authorized by the BYD from Delphi's own R & D production, assisted anti-lock brakes ABS EBD function of the system, is also from more than Yadi's hands. BYD has also developed the ABS, airbags, and the camera and South Korea joint-venture factories, mass production of LCD factory ECU can reverse imaging system independent research. In addition to Dongan Mitsubishi 4G 18 engine and gearbox in addition, F3 vehicle spare parts are self-sufficient majority, so the price advantage of BYD claims to other plants can not make to the.
include the cost of the car a few: First, the model development cost , II, mold manufacturing costs, third, the cost of technology transfer, four, brand usage charges, five, material costs, six, labor costs, seven, depreciation costs. a few years in the automotive industry in the roll of those who have played on the author cheap form of F3. BYD F3 of the model development cost is almost 0, because it is from the chassis, body to the interior resulted from the Corolla, and to cut at least 20 million of development costs. F3 production 500,000 development cost of each vehicle is 4 million less.
mold manufacturing cost BYD has its own mold factory, a regular at international prices as the cost of mold is 3 billion, BYD F3 mold development costs only 1 billion, two billion in cost savings of 50 million units Tandao calculated, less the cost of each share of 4000. technology transfer fees, the joint venture technology transfer fee is estimated that each brand car and the cost of 5,000 yuan. BYD F3 cost of technology transfer fee 0. brand royalty charges a joint venture, the foreign sale of the brand to the estimated toll to at least 3,000 yuan per vehicle. BYD not existence Cost is pioneering special skill BYD, Wang took a who invented the widely used method of fixture, through a fixed terminal, regardless of whether the process of moving parts manual bias, but the end result can still be limited to the positioning accuracy of robot. BYD Auto start-up acquired by the introduction of the German car Qinchuan DURR coating production line, the whole of Spain FAGOR CNC punch line, the original Japanese Di body stamping dies and welding production lines and long live the Japanese automobile companies test line, and reached an annual production capacity of 50,000 cars. by Wang's Standard This is simply wasted. BYD is the production of equipment and even create their own. automotive shop equipment mm largest vehicle suspension system, that is, BYD own making. At present, BYD Auto manufacturing plant departments responsible for the team of thousands of people.
BYD's cost of sales is also reflected in all the details. in the just-concluded Chengdu auto show, BYD only small exhibition room, but made two outdoor shed operator; exhibition in Shenzhen this year, BYD want to discount non-stop negotiations, not towing contract, like the opening onto the face of empty space is empty when the lowest price come. but the last auto show organizers adhere to the original price of Shenzhen, BYD had to carry field, but in the night, when loaded field reached a tacit understanding with the guards, opened the next day morning, the entire kilometer-long exhibition carpet all over with stickers BYD, BYD, indicating the development of field position.
Perhaps the brand power BYD is indeed not enough, but the primary market in modern China, do not rely on brand but on the absolute low-cost products and can also play a few years. because this year from last year's 20 million are expected to successfully raised to 400,000 vehicles, BYD showed a high degree of excitement within the atmosphere, generally believed that if production can keep up, sales targets can be set next year, 700 000 -80 million (20,000 per month if the F3, F0 15,000 per month, G3 15,000 per month total is 600,000), won the independent model first determined to win. BYD Auto Sales Company vice president Wang Jun said: Wang, president last year ahead of schedule in 2015 became the first target car prices, will actively move forward in 2025 to become the world way to sell cars in the city: a shortcut or the long road?
pumping words: born in the transplant BYD IT industry IT industry, FMCG industry, sales, manufacturing, supply, research and development tactics, do not follow the auto industry regular play, it shows the vitality of young BYD Wang real elan and spirit of entrepreneurial innovation, but also brings a unique dispute mm where its sustainability?
BYD reason why people feel strange and weird, because born in the transplant BYD IT industry IT industry, FMCG industry, sales, manufacturing, supply, research and development tactics, do not follow the conventional auto industry out of hand. As the successor to its own brand players Chery company, they quickly learn the sub-net Chery innovation model and play to the extreme, and avoid the attention of Chery far come. The sale of thousands of companies, thousands of shop projects, 498 projects: sea sea tactical tactical + shop + absolute low-cost approach, done by a micro-car sales manager executive analysis, in fact, the rural way of mini-car sales move to the cities, simple, very rough, unruly, but effective.
many people that the future lies in the rapid development of BYD electric cars, but this year after doubling the sales model as a separate unit even if the traditional model, BYD has also made a direct competitor whom apnea, joint venture car manufacturer worth if the tremor mm Last year 20 million vehicles, 40 million units this year, next year 800,000 (BYD house called the 200,000 r40 r80 million units hh, this could continue to double year after year? obviously not such a geometric growth in recent years, BYD Auto will not only become the first in the world, but also over more than ants on the planet. Therefore, a micro-car sales manager did the executives believe that the bottleneck and ceiling BYD will sell 50 million units in time to appear. At the same time as the development of such a diffuse difficult to show consideration for the interests of dealers, sales of the system will laid major problems, but also to enhance the brand manufacturers do leave the market space. But he also laments: So far, BYD, do not follow the rules of this tactic is still worth the cards seriously.
Shakespeare Di's sales strategy is not an intimate knowledge of the beginning, but while learning, while evolution, while practical, more confident and more systematic process. In the beginning, the shop into little more than other investments BYD tactics play, we consider a village by village to play. why we did not engage in the global market l r, as we pursue more substantial village listed l r. strategy, BYD , the production strategy of the same organization worthy of respect and careful study, but this has not studied under this research review of the scope.
BYD's secret and its supporting parts, electric vehicle research and development and many other companies started BYD frequent areas of cooperation are yourself, and its relationship with industry peers is largely while others are not as far as possible for others to grasp their own use. Therefore, in general, very few partners BYD no exchanges, their behavior is difficult to speculate on the outside. However, BYD's ferocious offensive and people to Shakespeare Di original marketing strategy of getting to know (including this response and counterattack, and perhaps will make the history of China's auto market (ABR special observers Li Chao)
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published exclusively for Sohu car